Flyways Airlines Ltd signs a contract with Boeing Corporation Ltd for Boeing to build a new aircraft. On average, Flyways would make $500,000 profit per day from using such an aircraft.
The contract has 678 terms. Term 65 says that the plane must be able to travel 9,000 km at 700 km per hour. Term 457 says that the aircraft must have an in-flight video system capable of showing 27 channels of entertainment to passengers.
After the contract is signed, Boeing sends to Flyways a package containing a large number of documents, including the contract itself and examples of the color scheme that will be used. In the middle of these documents there is also a new document headed ‘Liability Limitation’, the key part of which states as follows:
The liability of Boeing Corporation Ltd for breach of contract is capped at $400,000.
When the plane is delivered, its engine areas are required, but, due to confusion at the factory, the wrong software has been loaded into the entertainment system, which has only 21 channels. It would take a week to re-configure the software.
Advise Flyways Airlines fully as to what its legal position is, citing relevant case law.
Bob runs a company which manufactures and sells computer equipment. He relates the following set of facts to you:
On 1 January Bob receives an email from Mike Jones which reads: “I offer to purchase 30 Toshiba Satellite laptops for $ 300 each, inclusive of GST, delivery, and insurance”. In response, on 2 January Bob sent an email to Mike saying “I accept your offer, but the price would have to be $300 plus GST. On 3 January Mike sends an email back saying “No, I can’t agree to that”. On 5 January Bob then sends an email saying “OK, I accept your offer of 1 January”, however when he sends the computers to Mike with an invoice for $9,000, Mike sends the computers back and refuses to pay for them, saying that he has purchased computers elsewhere.
On 10 January, Bob sends a letter to Tom stating “Please send me 200 Pentium 5 hard- drives at $50 each”. On 12 January Tom puts a letter into the post stating “OK – I will deliver the hard-drives before the end of the month. Bob subsequently finds that he no longer needs the hard drives, and on 14 January sends Tom an email saying “Please cancel my order of 10 January”. Tom’s letter reaches Bob on 15 January, and the hard- drives are delivered a few days later with an invoice for $10,000, which Bob refuses to pay.
Steve has done favors for Bob, such as looking after Bob’s cat when he (Bob) went on holiday. On 1 February, Steve says to Bob “I need a new computer for my travel agency”. Bob says “OK, because you looked after my cat, I’ll give you a new computer”. Bob then changes his mind and says to Steve: “Sorry, mate, trading has been bad these last few weeks – I just can’t afford to give you the computers”.
Bob is thinking of buying a delivery van. He has been in negotiations with Capital Motors, whose sales manager is Mary. One Monday morning he sees a form sent by Mary in which she offers to sell him a Toyota Hilux 3000 automatic with air conditioning for $33,000. The top sheet of the form contains a line that says “I agree to the purchase of this vehicle as specified in this document” and with a space for a signature and date. Bob sets the document aside on his desk, and it soon gets mixed up with piles of other paperwork. Later during the day, he signs the form, thinking that it was the front page of another contract he had been sent by a supplier of microchips. He gives it to his office manager, Tim, and says “Send this by fax”. A few days later he receives a call from Mary asking him when he will pick up the vehicle. He tells Mary that he did not order a vehicle from her. When Mary tells him about the fax, he realizes what happened and tells her that he had sent it by accident and that he never intended to agree to the contract. She says “Too bad, we have a deal – I have already ordered another vehicle to replenish my stock”.
Assume that you are Bob’s legal adviser and that he has asked you for legal advice. Advise him as to what contractual liability, if any, he has in the above circumstances, citing relevant statute and case law authority.
The network configuration acknowledges essential occupation in the correspondence which shares the data and ignores the huge geographic districts. The case study on “Return2Fender Transport Company” requires to relate the spot of business over a wired Local Area Network (LAN) and Wireless LAN. At present this affiliation has 700 office specialists in Sydney, 200 workers in Melbourne, and 100 delegates in Perth, Adelaide, Brisbane. The remote connection is accessible in each instinctive media work area which fits office specialists. In light of business improvement, the Melbourne branch has thought to develop the measure of workers generously. This report examines the recommendation for Return2Fender Transport Company which melds the system structure in a remote and wired system.
Proposal (RFP) to design a new Wired & Wireless Local Area Network LAN and Backbone wide area network (WAN) network design report.Part-I: A request for proposal (RFP) to design a new Wired & Wireless Local Area Network LAN and Backbone wide area network (WAN) network design report.
The network configuration acknowledges essential occupation in the correspondence which shares the data and ignores the huge geographic districts. The case study on “Return2Fender Transport Company” requires to relate the spot of business over a wired Local Area Network (LAN) and Wireless LAN. At present this affiliation has 700 office specialists in Sydney, 200 workers in Melbourne, and 100 delegates in Perth, Adelaide, Brisbane. The remote connection is accessible in each instinctive media work area which fits office specialists. In light of business improvement, the Melbourne branch has thought to develop the measure of workers generously. This report examines the recommendation for Return2Fender Transport Company which melds the system structure in a remote and wired system.
Task -a) The project requirements brief can be derived from the Objectives and Scope of Work section of the RFP. A requirement brief is usually an itemized list of the client’s requirements derived from the RFP.
Task -a: Objectives and Scope of Work The primary objective to design network for this case study is given below • Network should support expand in Melbourne office for both wired and wireless • Design wired and wireless LAN for other branches • Connect head office branch with other offices vis WAN • Network design should support business applications such as email and web for staff desktop which has high-resolution video conferencing using VoIP (Voice over Internet Protocol)
Task -b) Wired & Wireless LAN design for a typical floor, which includes the following information: –
Task -b: Wired & Wireless LAN design Wired LAN design (i) Computer desktop layout plan with network topology for a typical floor level.
A Local Area Network (LAN) has the capability to connect the group of computers such as office buildings, homes, and schools. This network can share the resources such as printers, files, games, and emails. A LAN can use Ethernet or Wi-fi to connect the network devices together. The Wireless LAN (WLAN) can operate on one or more wireless access points and network devices can connect within the range of the wireless signal. The access point can change to manage the traffic flow in the network and it also acts as an interface between local networks to outside networks. The ethernet LAN has one or more network devices such as hubs, routers, or switches to connect each individual device through Ethernet cables. Both wireless and wired LANs can connect the network devices directly using peer-to-peer or ad-hoc connections instead of central devices. Most of the business or enterprises and home network can use both wired and wireless LAN due to low cost and requirement of network speed. This network can set up with a fiber optical cable to connect each network device.
The network topology plays a vital role to set up the network layout. The network devices should arrange in order to maintain the network and work properly. The order or arrangements of the network devices depends on the capabilities of network hardware and data transfer modes. The above two factors subdivided into two in network topologies are physical and logical topology. For our case study, we suggest physical star topology and layout of this topology of the transmission media not required to maintain star pattern and required to follow the physical properties and characteristics that each device in the network should connect by individual cable to central point. The physical star topology has multiple cables to connect each device which are attached to the central device. The network devices attached using 10 Base-T hubs which are represented have twisted pair cable cat 6a.
The topology of selection for this case study is star topology which can easily install and wire and there is no disturbance in the network when we connect or remove the network devices. We can easily detect the faults in this topology and remove fault parts separately to work the network. This topology has some drawbacks are needed more cable to connect each device to the central network device instead of linear topology. In case any of the network devices such as the hub, switch, or routers failed the connected node also disabled. The star topology is more expensive than the bus topology due to the central hub. This topology uses the twisted pair cable which has various categories but for our case study we use Cat 6E (Enhanced) which has 4 pairs and maximum data speed can be 1000 Mbps. The common cable use in this is 1000 Base T 100 m. The Cat 6 E designed for double transmission which has 500 MHz by wrapping with foil shielding and Ethernet speed will be 10 Gigabit and the maximum length of the cable is 100 meters.
FIT3165 COMPUTER NETWORKS ASSIGNMENT HELP SERVICES
(ii) Switch/Wireless Access Point location
Switch Specification
In wired LAN we have various switches available in the market which are different in terms of form factor, physical configuration, a number of network ports include Power Over Ethernet (POE), and protocol to routing the packets. The selection of the switch features of hardware can support the requirement of the network. When we design a network, we must select the proper hardware and requirement and growth of the network in the enterprise network.
The router and switches play a critical role in communication. According to the case study, we suggest the Data Center Switch is build based on switches that promote the scalability of the network infrastructure, transport flexibility, and operational continuity. The data center switch series is Cisco Nexus and Cisco Catalyst 6500 Series. The series of the switch can support layer 2, layer 3, and modularity and speed will be up to 11.4 Tbps. It can support 528X1G and 180 X 10 G port and also support SD – access and Cisco DNA.
For the above network design, we select Cisco Aironet 3600 Series Access Point which can deliver the signal three times to cover the area than tablets, laptops, and smartphones. Most of the industrials 4X4MIMO have three spatial to access the point of delivery. The reliable connection and high speed provide 450 Mbps. This series Cisco Aironet 360 is supported and maintains a modular platform. The Cisco Aironet 3600 Series includes Cisco ClientLink 2.0 to boost performance and range for clients and includes Cisco CleanAir spectrum intelligence for a self-healing, self-optimizing network.
Task -c) Recommendation and justification of the structured cabling selected, Access Point (AP), Switches i.e. distribution layer, building backbone cabling, and media type to be used for a typical floor level and for the connection across the road to the existing LAN.
Task -c: Recommendation and justification of the structured cabling selected The ethernet LAN has one or more network devices such as hubs, routers, or switches to connect each individual device through Ethernet cables. Both wireless and wired LANs can connect the network devices directly using peer-to-peer or ad-hoc connections instead of central devices. The star topology and layout of this topology of the transmission media not required to maintain star pattern and required to follow the physical properties and characteristics that each device in the network should connect by individual cable to central point. The physical star topology has multiple cables to connect each device which are attached to the central device.
The network devices attached using 10 Base-T hubs which are represented have twisted pair cable cat 6a. The star topology is more expensive than the bus topology due to the central hub. This topology uses the twisted pair cable which has various categories but for our case study we use Cat 6E (Enhanced) which has 4 pairs and maximum data speed can be 1000 Mbps. The common cable use in this is 1000 Base T 100 m. The Cat 6 E designed for double transmission which has 500 MHz by wrapping with foil shielding and Ethernet speed will be 10 Gigabit and the maximum length of the cable is 100 meters. We recommend Data Center Switch is build based on switches that promote the scalability of the network infrastructure, transport flexibility, and operational continuity. The data center switch series is Cisco Nexus and Cisco Catalyst 6500 Series. The series of the switch can support layer 2, layer 3, and modularity and speed will be up to 11.4 Tbps.
It can support 528X1G and 180 X 10 G port and also support SD – access and Cisco DNA. Cisco Aironet 3600 Series Access Point can deliver the signal three times to cover the area than tablets, laptops, and smartphones. Most of the industrials 4X4MIMO have three spatial to access the point of delivery. The reliable connection and high speed provide 450 Mbps.
Task -e) You need to outline design rules for a computer LAN, WLAN&WAN network and describe it in detail.
Task -e: Design rules for a computer LAN, WLAN&WAN network (i) Steps in the network design process
The design network process has the following steps • Understand the requirements of the customer • Analysis of existing Network • Design new network and find the solution for network topology • Plan for network implementation • Construct the network prototype • Document the network design completely • Implement the network design • Verify and monitor the network implementation and modify the network if required. (ii) Methods used to estimate network performance The following methods are used to estimate the network performance • Monte Carlo • CE (Cross-Entropy) • VM (VarianceMinimization) • Chib • MCIS (Markov Chain Importance Sampling) Here Mante Carlo method will be high estimate and accuracy to calculate the network performance. (iii) Proposed floor plan, assumptions, justifications, and calculations.
(iv) Assumptions of backbone connectivity using wired/wireless media The following assumptions are considered in the backbone connectivity using wired and wireless network Wired LAN: • No hidden terminal- All hosts can share the resource with another one. • No packet Capture – All nodes have the same received powers which are identical • Saturation Conditions – Each station in the queue is nonempty. Wireless LAN: • Do not have any valid assumptions in the Wireless LAN • Wireless connection can achieve using a properly tuned antenna.
The following table shows the cable types used in the Part – I network
S.No
UTP Category
Data Rate
Maximum Length
Cable Type
Application
Application meters
1.
CAT 6
Maximum 10 Gbps
100 m
Twisted Pair
Gigabit Ethernet, 10 G Ethernet
55 Meters
2.
CAT 6 e
Maximum 10 Gbps
100 m
Twisted Pair
Gigabit Ethernet, 10 G Ethernet
55 Meters
3.
CAT 7
Maximum 10 Gbps
100 m
Twisted Pair
Gigabit Ethernet, 10 G Ethernet
100 meters
Task -g) Describe the examples of all the best applications and use of this recommended cable used in your Part-I network infrastructure design and explain why the technical characteristics of that cable make it best suited for those applications in your design.
Task -g: Best application and use of these recommended cables used in your Part-I
The best usage of Twisted-pair cables is used in telephone lines which gives voice and data stations. The DSL lines that are used by the telephone associations to give high data rate affiliations also use the high-exchange speed capacity of unshielded injury pair joins. At the present time, a twisted-pair interface is comprehensively used in CCTV applications. Impedance matcher is used for impedance planning among connections and contraptions.
Task -h) Describe the physical support of these cables and their technologies and network infrastructure installation requirements in Part-I Horizontal and Vertically structured cabling for LAN & WAN and WLAN Network infrastructure.
Task -h: Physical support of cables and their technologies and network infrastructure installation requirements in Part-I The following requirements are important to support the network cables and their technologies for network infrastructure. • Size of the network • Bandwidth of the network • Types of the business environment • Set up cost • Hiring Network contractors to set up the network
Task -i) Describe all the relevant hardware tools and testing tools required in the use of each cable type for Part-1 design.
Task -i: Hardware and testing tools for cables used in Part – I
Wire crimper
A wire crimper is one of the best testing tools which can attach in the media connectors to the end of the cable. An example wire crimper attaches to RJ -45 connectors on Twisted Pair cable, and we can use various types of cabling to attach the wire crimper tool. The hardware tools are given below • UTP cable (Category 6 E) • RJ-45 connectors • Wire stripper • RJ-45 crimping tool
The network configuration acknowledges essential occupation in the correspondence which shares the data and ignores the huge geographic districts. The case study on “Return2Fender Transport Company” requires to relate the spot of business over a wired Local Area Network (LAN) and Wireless LAN. In light of business improvement, the Melbourne branch has thought to develop the measure of workers generously. This report examines the recommendation for Return2Fender Transport Company which melds the system structure in remote and wired systems. This report discussed wired and wireless LAN network design, network floor layout for both wired and wireless LAN, the specification for switches and access points in the network. Also discuss the Wide area network to connect the head office, IP addressing strategies.
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this assessment to reflect on your journey through this subject, considering the subject material, case studies, group discussions and assessment activities, and to make judgements that are clearly connected to the overall subject theory. The structure and development of the essay is outlined below. Submissions should be between 1,500 – 1,800 words.
1. Regularly reflect on your learning experiences in this subject at the end of each day in a Reflective Journal, using a table style format (which can be included as an Appendix);
2. Reflect on the group negotiation exercise, making some brief notes on your experience. Ask questions such as:
How well did we execute our strategy?
What did we do exceptionally well?
What did we do that really did not work?
What would we change for next time?
Did the real-life negotiation scenario assist in demonstrating the value of research?
The answers to these questions are to be used as a basis for reflecting on the assessment. These will provide valuable insight into different strategies, research and roles taken by different groups.
3. Structure your reflective essay to orient the reader to the central themes/issue/topic and integrate various sources of contemporary thought from a wide variety of scholarly/academic journals. You may decide to focus on 3-4 of the key negotiation topics that you found to be most instructive/beneficial for your future career.
4. Construct an in-depth discussion and critical analysis on your learning experience, based on the learnings recorded in your reflective journal into a structured reflective essay:
a. For example, if you feel very strongly about one of the topics this semester, you can reflect on why you may have these feelings, and what they may mean for your future career.
b. Use, and correctly cite, a range of scholarly literature as evidence in support of your critical analysis.
You are required to submit your reflection to via the Reflection Drop Box under assessment on Learn JCU, by 18:00 on 21/7/20.
Return of assessment: As this assessment is in lieu of an examination, the results will be available on the day of publication of your final subject results, not earlier.
The purpose of the assignment is to design a secured wireless LAN. Students will be able to complete the following ULOs: d. Apply wireless network security techniques in the context of ethical implications; e. Design and implement secure enterprise wireless networks.
Weight
20%
Total Marks
50
Word limit
Minimum 1500 – Maximum 2000
Submission due
28/01/2020
Submission Guidelines
All work must be submitted on Moodle by the due date along with a completed Assignment Cover Page. The assignment must be in MS Word format, 1.5 spacing, 11-pt Calibri (Body) font, and 2 cm margins on all four sides of your page with appropriate section headings. Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using IEEE referencing style.
Extension
If an extension of time to submit work is required, a Special Consideration Application must be submitted on AMS. You must submit this application three working days prior to the due date of the assignment. Further information is available at: http://www.mit.edu.au/about–mit/institute–publications/policies–procedures–and–guidelines/specialconsiderationdeferment
Academic Misconduct
Academic Misconduct is a serious offense. Depending on the seriousness of the case, penalties can vary from a written warning or zero marks to exclusion from the course or rescinding the degree. Students should make themselves familiar with the full policy and procedure available at:http://www.mit.edu.au/about-mit/institute-publications/policies-procedures-and-guidelines/Plagiarism-Academic-Misconduct-Policy-Procedure.For further information, please refer to the Academic Integrity Section in your Unit Description.
Design and implementation of wireless LAN for a small campus
Wireless networks are difficult to manage and secure due to the diverse nature of components and open availability of standards compared to the wired network. Nowadays, their several security practices expected to illustrate why there is a need to implement security tools in WLAN under different attacks. There are high possibilities that unauthorized users may be received access to the network within the range of Wireless Network. The organization needs to secure its WLAN to ensure business safety and customer protection.
In this project, we want to install the WLAN services on a small campus with a limited number of users. It is necessary to consider the possibility of all attacks from unauthorized users in a wireless network environment. The internal network can be further secured to provide access to authorized staff members only with high security. To facilitate internet access to students in different classrooms, libraries, and/or cafeterias, we may implement WLAN in such a way Internet access is available to any user (without authentication).
You can find a set of tools such as WAP or WAP2 used for providing high-quality network security. The tools help you to protect the network with a large coverage area.
We need to discover different types of IEEE802.11a/b/g/n wireless networks within range in real-time. The tools need to provide information about the network like name, SSID, security strength, source type, and basic address of the network. The security ensures the authentication of users in WLAN and the users on the wired network. We recommended doing it by deploying IEEE802.11x authentication that provides authentication for devices trying to connect with other devices on LANs or wireless LANs.
The main objective of this assignment is to implement the IEEE 802.1X standard for security over wireless LAN authentications for a campus with a limited number of users.
Best practices for deploying 802.1X should start with a well thought out plan that includes, but is not limited to, the following considerations:
Give your proposed WLAN design for the campus. How can you secure your designed network from all kinds of attacks using the WPA or WPA2 technique? Consider the network design with devices that support 802.1X
Give a single and unified solution IEEE 802.11x network Protection-capable Management Frames that uses the existing security mechanisms rather than creating a new security scheme.
You need to deploy a secure 802.1X of any suitable (maybe Cisco and Xirrus) wireless network to serve 300 users of University A. Keep in mind that their challenges are to find a solution that best eased their deployment, device authentication, and troubleshooting tools, and supported their diverse mix of user devices and multi-vendor network equipment. After careful evaluation, you observed that the AAA/NAC platform supports multi-vendor environments. Deploy a solution that supports all existing infrastructure and works in multi-vendor environments. For user configuration support, use a solution that supports multiple operating systems such as Windows, Mac OS, and Linux.
Design the network as specified in the above scenario from scratch. You have to submit a group report and specify each group member’s contribution on the front page. You should address the following tasks in your report:
For this assignment, you need to complete the following tasks:
Design the wireless network of campus A according to the given specifications in the given case study (Diagrams can be designed using MS Visio or any other available network design software (including Cisco Packet Tracer)).
Establish network security by using WAP or WAP2.
List the security requirements for the wired network and wireless network of campus A stated in the case study (consider the different security requirements for Internal vs DMZ).
Provide an 802.1x authentication mechanism required a wireless network according to the wired network of the Report. Furthermore, the network security management mechanism for further solutions should be based on the existing security scheme.
Configure the necessary WLAN and WLAN security in a simulated network environment (attach pieces of evidence with screenshots or otherwise).
Write the report with detailed steps that explains all the solutions and implement the IEEE802.11x security demonstration using WAP or WAP2 (in the demonstration you need to consider how a user connects to the WLAN through the access point). Also, give the plan to extend the network for more users using multiple access points.
Write a report that includes the following sections: an abstract, introduction that contains a brief history, network components, etc., proposed solution along with the figure, demonstration of implementations on simulated environments, your future recommendations, and conclusions.
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Assessment type: Report
(individual)
Word limit: 2500 (+/- 10%) The
word limit excludes the Executive Summary, Table of Contents, Tables,
Diagrams, and Reference List
Due Date: Sunday 23:59
(Melbourne time) – Week 5
Weighting: 40%
Overview
This Value Proposition report is a
continuation of your Marketing Intelligence report (Assessment 1). The aim of
this assessment is for you to recommend a new value proposition by
incorporating a new brand strategy and product/service innovation strategy for
the Industry Partner by drawing from your Assessment 1 research findings and
proposed growth strategies.
To be successful in this assessment
you must draw insights from your Assessment 1 as this is critical to inform
your discussions. You are required to demonstrate your understanding of
customer's higher-order values and motives, superior application of the Value
Proposition creation processes, demonstrate a reimagining of a brand purpose
and strategy as well as relevant product/service strategy. These skills are
highly imperative in Marketing to add value to a company’s brand narrative.
You will need to apply several
marketing activities taught in the course to complete this report. A successful
report will be able to demonstrate appropriate understanding and application of
the theories of Value Proposition creation (such as Brand Purpose, Brand
Champion, Value Proposition Canvas as well as Kotler and Lee’s Five Product
Levels model) to propose a meaningful Value Proposition that is consistent with
the Industry Partner’s brand, and which will be appealing to its target market.
You will receive written (on Canvas) and verbal feedback (discussed in class)
to help you to prepare for Assessment 3.
This report will form a basis when
developing further Communications strategy (Assessment 3) to add value to the
Industry Partner’s brand narrative.
BUSM4739: Marketing for managers
Assessment
criteria
This assessment will measure your
ability to:
Formulate a
comprehensive brand strategy consistent with an organization’s brand
purpose and their target market values (10 pts)
Formulate relevant
product/service strategy that is consistent with an organization’s brand
strategy and compelling for their target market (10 pts)
Formulate a
compelling value proposition to generate a persuasive narrative for an
organization (15 pts)
Present a
marketing report in a clear, concise, informative, and professional format
(5 Pts).
COURSE
LEARNING OUTCOMES
This assessment is relevant to the
following course learning outcomes:
CLO1
Apply the key concepts and tools
of marketing theory and practice to enable the application of marketing
functions in a professional context.
CLO2
Implement the strategic marketing
planning process to develop and manage a marketing plan.
CLO3
Use the marketing information and
research tools to perform a marketing situational analysis.
CLO4
Analyze quantitative and
qualitative information to assess risk implications in business decisions.
Assessment details
Introduction
In this assessment, you are required
to make several recommendations regarding the Industry Partner’s value
proposition, which relates to their brand and product/service strategy. You
will need to draw insights from the analysis that you conducted in Assessment
1.
Value propositions incorporate
intangible value, inherent in the brand strategy, and tangible value contained
in your product/service innovation strategy including both core and augmented
product/service attributes.
The aim of a value proposition is to
create a market offering that appeals to your consumers higher- order values
and motives and functional desires and/or needs. Value proposition serves two
basic functions:
it is a promise to deliver value to the target market
and
it differentiates a company from its competitors.
Supporting activities
The following table outlines what is
taught in the course and which sections link to the assessment.
Concepts
Activity Title
Where on Canvas?
Section 1: Brand purpose
Brand value Brand champion
Activity 3.2.0 Activity 3.2.0
Section 2:Product/Service Strategy
Kotler and Lee’s five levels of
product
Activity 4.2.0
Section 3:Value Proposition
Value proposition canvas
Activity 3.3.0
Report Structure Requirements
The below sections are a guideline
to follow for Assessment 2:
Cover Page
Table of Contents Executive summary
The summary provides a summation of the report’s aim
and findings. An executive summary is beneficial for Executives who might
not have time to read an entire report but want to understand the main
findings/highlights of the report. The executive summary is not an
introduction that informs what is to come.
The reader needs to know exactly what you did and why,
and importantly what you found and recommend. The conclusion of your
proposed argument (recommendation, or key findings) appears in your
executive summary.
Section 1: Brand Purpose
In Assessment 1, you completed an analysis of the
Industry Partner’s current brand purpose. In Section 1 of this assessment,
you will need to first evaluate their current brand strategy
and, secondly, propose a new brand purpose by following
the processes taught in the course and by thinking about the below, which
will assist with justifying:
Your findings from Assessment 1
Issues/concerns mentioned in the Industry Partner’s
project brief (Canvas Module), and
All findings and information discussed in this section
need to be properly referenced.
Section 2: Product/Service Strategy
In this section, you need to:
Analyze and critique the Industry Partner’s current
product/service by using Kotler and Lee’s Five product levels model and,
Propose a new product/service strategy by
improving or modifying one or more elements of the five levels model. You
need to take into consideration the below:
The brand purpose that you recommend in Section 1 above
Your Assessment 1 findings
Issues/concerns mentioned in the Industry Partner’s
project brief (Canvas Module)
The aim is to synthesize a new
product/service strategy that is in alignment with the Industry Partner’s brand
purpose and the brand champion’s values.
All findings and information
discussed in this section need to be properly referenced.
Section 3: Value proposition
This section is the culmination of the entire report.
Now that you have proposed a new brand purpose (Section 2) as well as a
new product/service strategy (Section 2) for the Industry Partner, you
then need to synthesis a new value proposition for the company.
You will need to demonstrate the use of a value
proposition canvas for this task.
All findings and information discussed in this section
need to be properly referenced.
Section 4: Conclusions
Provide a comprehensive conclusion of your report,
drawing from the content of Section 1-3.
Reference List
Provide a comprehensive list of all the references used
in this report using RMIT Harvard Referencing style. A minimum of eight
(8) references is required in this assessment, which includes at least
four (4) peer-reviewed articles, and four (4) other credible sources of
information.
REFERENCING
GUIDELINES
Use RMIT Harvard referencing style for this assessment.
You must acknowledge all the courses
of information you have used in your assessments.
Refer to the RMIT Easy Cite referencing
tool to see examples and tips on how to reference in the appropriated style.
You can also refer to the library referencing page for more tools such as
EndNote, referencing tutorials and referencing guides for printing.
SUBMISSION
FORMAT
The assessment will be submitted in
Canvas as a file upload.
ACADEMIC
INTEGRITY AND PLAGIARISM
Academic integrity is about the
honest presentation of your academic work. It means acknowledging the work of others
while developing your own insights, knowledge, and ideas.
You should take extreme care that
you have:
Acknowledged words, data, diagrams, models, frameworks,
and/or ideas of others you have quoted (i.e. directly copied), summarised,
paraphrased, discussed, or mentioned in your assessment through the
appropriate referencing methods
Provided a reference list of the publication details
so your reader can locate the source if necessary. This includes material
taken from Internet sites
If you do not acknowledge the
sources of your material, you may be accused of plagiarism because you have
passed off the work and ideas of another person without appropriate
referencing, as if they were your own.
RMIT University treats plagiarism as
a very serious offense constituting misconduct. Plagiarism covers a variety of
inappropriate behaviors, including:
Failure to properly document a source
Copyright material from the internet or databases
Collusion between students
For further information on our
policies and procedures, please refer to the University website.
Criterion 1Formulate a
comprehensive brand strategy consistent with an organization’s brand purpose
and their target market values (10 pts)
Thorough and critical evaluation
of Industry Partner’s current brand strategy. Consistently following brand
purpose formulation processes taught in the course. Accurate and
comprehensive brand purpose proposal drawing from A1 findings and Industry
Partner’s project brief. Consistent and clear alignment with the company and
the brand champion’s values.
A clear evaluation of Industry
Partner’s current brand strategy. Mostly following brand purpose formulation
processes taught in the course. Logical brand purpose proposal drawing from
A1 findings and Industry Partner’s project brief. Clear alignment with the
company and the brand champion’s values.
General evaluation of Industry
Partner’s current brand strategy provided. Reasonable effort in following
brand purpose formulation processes taught in the course. Some logical brand
purpose proposal drawing from A1 findings and Industry Partner’s project
brief. Some alignment with the company and the brand champion’s values.
Limited evaluation of Industry
Partner’s current brand strategy provided. Limited effort in following brand
purpose formulation processes taught in the course. Some adequate brand
purpose proposal drawing from A1 findings and Industry Partner’s project
brief. Partial alignment with the company and the brand champion’s values.
Unclear evaluation of Industry
Partner’s current brand strategy. Inadequate effort in following brand
purpose formulation processes taught in the course. Vague brand purpose
proposal and not enough insights from A1 findings and Industry Partner’s
project brief. Inadequate alignment with the company and the brand champion’s
values.
No critical evaluation provided.
10 to >7.99 pts
7.99 to >6.99 pts
6.99 to >5.99 pts
5.99 to >4.99 pts
4.99 to >0.0 pts
0.0 pts
10 pts
Criterion 2Formulate relevant
product/service strategy that is consistent with an organization’s brand
strategy and compelling for their target market (10 pts)
Thorough analysis and critique of
the Industry Partner’s current product/service strategy by appropriately
using the Five Product Levels model. Comprehensive proposal of a new
product/service strategy by critically
Clear analysis and critique of the
Industry Partner’s current product/service strategy by appropriately using
the Five Product Levels model. Logical proposal of a new product/service
strategy by mostly using the five-level models. Logical link to
General analysis of the Industry
Partner’s current product/service strategy. Some users of the Five Product
Levels model. Reasonable proposal of a new product/service strategy by using
the five-level models. Some link to the
Limited analysis of the Industry
Partner’s current product/service strategy. Limited use of the Five Product
Levels model. Some proposal of a new product/service strategy by using the
five-level models. Some link to the brand purpose.
Unclear analysis of the Industry
Partner’s current product/service strategy. Inaccurate use of the Five
Product Levels model. Vague proposal of a new product/service strategy by
using the five-level models. Unclear link to the brand purpose. Unclear link
to the A1 findings
No analysis or critique provided.
using the five-level models. A
clear link to the brand purpose. Drawing from A1 findings and Industry
Partner’s project brief. Consistent and clear alignment with the company and
the brand champion’s values.
the brand purpose. Mostly drawing
from A1 findings and Industry Partner’s project brief. Clear alignment with
the company and the brand champion’s values.
brand purpose. Some logical
drawing from A1 findings and Industry Partner’s project brief. Some alignment
with the company and the brand champion’s values.
Partial drawing from A1 findings
and Industry Partner’s project brief. Partial alignment with the company and
the brand champion’s values.
and Industry Partner’s project
brief. Inadequate alignment with the company and the brand champion’s values.
10 to >7.99 pts
7.99 to >6.99 pts
6.99 to >5.99 pts
5.99 to >4.99 pts
4.99 to >0.0 pts
0.0 pts
10 pts
Criterion 3Formulate a
compelling value proposition to generate a persuasive narrative for an
organization (15 pts)
Superior use of Value Proposition
canvas. Insightful and accurate use of each of the elements of the canvas.
Proposed a comprehensive value proposition, which is compelling to the brand
champion, differentiates the Industry Partner from its competitors, and
highly consistent with its current brand strategy.
Clear use of Value Proposition
canvas. Accurate use of each of the elements of the canvas. Proposed a
rational value proposition, which is most compelling to the brand champion,
differentiates the Industry Partner from its competitors, and most consistent
with its current brand strategy.
General use of Value Proposition
canvas. Reasonable use of each of the elements of the canvas. Proposed an
appropriate value proposition, which is often compelling to the brand
champion, generally differentiates the Industry Partner from its competitors
and generally consistent with its current brand strategy.
Limited use of Value Proposition
canvas. Limited use of each of the elements of the canvas. Proposed an
adequate value proposition, which is partially compelling to the brand
champion, limitedly differentiates the Industry Partner from its competitors
and adequately consistent with its current brand strategy.
Inaccurate use of Value
Proposition canvas. Inaccurate use of each of the elements of the canvas.
Proposed a vague value proposition, which is not compelling to the brand
champion and does not differentiate the Industry Partner from its
competitors. The value proposed is inconsistent with its current brand strategy.
No use of Value Proposition
canvas.
15.0 to >11.99 pts
11.99 to >10.49 pts
10.49 to >8.99 pts
8.99 to >7.49 pts
7.49 to >0.0 pts
0.0 pts
15 pts
Criterion 4
Present marketing report in a clear, concise, informative, and
professional format (5 Pts)
Accurate and comprehensive
Executive Summary. Critical and insightful conclusion provided. A minimum of
eight (8) relevant references were included and correctly formatted as per
the RMIT Harvard referencing guide. Consistently integrates research and
ideas from relevant and appropriate sources. Consistently clear,
well-integrated evidence using accurate paraphrasing and summary.
Communicates meaning through the use of clear and unambiguous language.
Executive Summary was presented.
Logical conclusion provided. A minimum of eight (8) relevant references were
included and mostly correctly formatted as per RMIT Harvard referencing
guide. Mostly integrates research and ideas from relevant and appropriate
sources. Mostly clear, well-integrated evidence using accurate paraphrasing
and summary. Communicates meaning through the use of clear and unambiguous
language.
Executive Summary was presented.
Clear conclusion provided. Less than eight (8) relevant references were
included and mostly correctly formatted as per RMIT Harvard referencing
guide. Reasonably integrates research and ideas from relevant and appropriate
sources. Often clear, well-integrated evidence using accurate paraphrasing
and summary. Correct punctuation and spelling.
Executive Summary was presented
yet does not include the highlights of the report. Reasonable conclusion
provided Less than eight (8) relevant references were included and mostly
correctly formatted as per RMIT Harvard referencing guide. Satisfactorily
integrates research and ideas from relevant and appropriate sources.
Sometimes clear, well-integrated evidence using accurate paraphrasing and
summary. Generally, communicates clearly. Some instances of incorrect use of
language.
Executive Summary was presented
yet it is inaccurate and does not include the highlights of the report. An
incomplete conclusion provided. Less than eight (8) relevant references were
included and mostly correctly formatted as per RMIT Harvard referencing
guide. Inadequately integrates research and ideas from relevant and
appropriate sources. Language fails to communicate meaning clearly.
